Israel Launches High-Tech Public Diplomacy Outreach To Explain Operation Cast Lead

The Israeli consulate in New York has set up a Twitter account and a YouTube channel to help combat media bias:
In the midst of its Gaza operations, the IDF is entering yet another conflict zone: the Internet. The Israeli army announced yesterday the creation of its own YouTube channel, through which it will disseminate footage of precision bombing operations in the Gaza Strip, as well as aid distribution and other footage of interest to the international community. "The blogosphere and new media are another war zone," said IDF Foreign Press Branch head Maj. Avital Leibovich. "We have to be relevant there." Her sentiment reflects a growing awareness in the Israeli government that part of the failure of the 2006 Second Lebanon War was Israel's lack of readiness for the intense media debate surrounding its operations.
Israeli Communication scholars have been advising the MFA for years that they have to expand their public diplomacy. I'm generally skeptical about mass persuasion on the basis of sound argument - we live in a world of low information voters who nonetheless feel entitled to be gigantic tools - but it's certainly better than nothing. Although I think that they left comments open on their YouTube videos. That shouldn't last long.
References:
* israelconsulate [Israeli Consulate, New York]
* idfnadesk [YouTube]
* Israeli Public Diplomacy Expert : British Boycott Is Vicious Anti-Semitism [MR]
* Dozens Gather in Second Life to Protest Gaza Attacks [DIP's Dispatches from the Imagination Age]
* Today's Nuked YouTube Comments From MR's Iranian Anti-Semitism Post [MR]
Previously:
* US Public Diplomacy - Winning Arab Hearts And Minds By Promising To Sell Out Israel
* Just A Reminder: Arab Media Is A Cesspool Of Genocidal Anti-Semitic Incitement
* State Dept Media Outlets Scrub "Hamas Kills Palestinians" Story, Replace It With "Israel Kills Palestinians" Story








