View all NBN conference posts in order:
(1) Liveblogging Nefesh B'Nefesh JBlog Conference - First Panel (Part 1)
(2) Liveblogging Nefesh B'Nefesh JBlog Conference - Bibi
(3) Liveblogging Nefesh B'Nefesh JBlog Conference - First Panel (Part 2)
(4) Liveblogging Nefesh B'Nefesh JBlog Conference - Pro-Israel Branding (Plus: Funnyish Standup Comedy)
(5) Liveblogging Nefesh B'Nefesh JBlog Conference - Second Panel

18:38 - Treppenwitz says that the single most important thing is to enjoy blogging. The second thing is to be nice. I'm beginning to think that I'm in the wrong place.

18:37 - Benjamin Netanyahu has just entered the building. Really.

18:35 - Treppenwitz makes first joke about Ha'aretz and leftwing bias. It gets exactly the response you'd think it would. As near as I can tell, he advises people to have friends in newspapers who will push their blog. "Blog and the traffic will come" - hey, that's what she said.

18:30 - David: SEO and social media don't work. Focuses instead on blogrolling and commenting on other blogs. Repeats initial peon about democratizatizing functions of the web - which, from an academic perspective, is kind of false. Still - his emphasis on interaction and slow growth is both correct and valuable. "Community" now said three times, and I'm seriously beginning to miss alcohol.

18:25 - David from Jewlicious gets started. Makes joke about how bloggers should get out more. Everyone tries to take two shots - but alas, no alcohol (have I mentioned that). Also: "I'm pretty cool", leading me to speculate that he may live in Williamsburg. Talks about the Cool Jew movement, leading me to conclude that he does indeed live in Williamsburg. So this is going to be a very steep very uphill climb. Still, he seems like a serious person.

18:20 - Rabbi who says bloggers shouldn't promote themselves can promote themselves by putting your blog's URL in your signature. Also: use aggregators.

18:16 - Some rabbi whom I've never heard of. He says "I'm going to start off with a parsha." It involves a 13th century rabbi and his dream about the 613 mitzvas. This is a good clue as to why I've never heard of him (see - that's exactly the kind of thing that probably should end up on Twitter). The punchline of the story is about how you're not supposed to become arrogant. That's probably an even better clue as to why I've never heard of him.

18:10 - First panel is under way. It's about increasing blog traffic. First use of "our Jewish community" 17 seconds into the speech. Nobody takes a shot. Because there's no bar here.

18:03 - Some woman just told Judith and I to "shush." Despite my strong urging, Judith refuses to "yank that nobody's hair and scream 'do you know who I am'" Oh well.

Here at the NBN JBlogger conference. This thing is huge. Much, much bigger than you - or anybody else - would think. I'm going to liveblog it exactly until the moment where the level of bile makes Twitter a more appropriate medium. So I'm thinking maybe 30 minutes.