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Finally Some Decent Israeli Public Diplomacy (Plus: SCORE!!)

Allahpundit just got done talking about how much easier his job will get when campaigns start posting to YouTube. That's kind of how we feel right now:

The beer 'n' babes magazine Maxim will send photographers to Israel next week for an Israeli women photo shoot that Foreign Ministry officials hope redefines what the magazine's hormone-charged readers think when they hear television reporters say "the situation in Israel is hot."

"All the surveys we have done shows that the biggest hasbara problem that Israel has is with males from the age of 18-35," said David Saranga, the consul for media and public affairs at Israel's consulate in New York. "Israel does not seem relevant for them, and that is bad for branding," he said. "In order to change their perception of Israel as only a land of conflict, we want to present to them an Israel that interests them." Which is where good-looking women in skimpy bikinis come in... The Israeli models, Saranga said, were a "Trojan horse" to present Israel as a modern country with nice beaches and pretty women. "Many Americans don't even know we have beaches," he said.

(1) Israeli models in bikinis? BRILLIANT!

(2) Question: Is Israeli cultural diplomacy really so atrocious that potential tourists don't even know Israel has beaches? Answer: Yes.

References:
* YouTube flame war erupts: McCain versus the Club for Growth [Hot Air]
* Israel to put its babes forward in Maxim-um PR effort [JPost]

Previously:
* Video: Tasha and Dishka Fridays - Valentine's Day
* [Video] Israeli Model Wednesdays - An Ode To Alcohol, As Told By Rotem Sela
* Photos: Israeli Model Bar Refaeli In SI Swimsuit Edition

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  • Omri Ceren is a PhD candidate studying Rhetoric at the University of Southern California's Annenberg School for Communication. He lives in downtown Los Angeles.

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