Everywhere we turn, all we see are statements that Summer Rain is a campaign "to free a soldier abducted by Palestinian militants". This statement, as we've indicated elsewhere today, fails to rise even to the level of a half-truth. Israel has suffered through an incredible array of attacks and provocations in the last few months from Hamas: bombings of Israeli cities, attacks on Israeli military bases, the murder of Israeli soldiers not in the field, and indeed, the kidnapping of Shalit. Any of these acts would justify a military campaign by any other country on the planet - only Israel seems to be denied the right to self defense.
On the other hand, pretending that Israel is arrayed on the Gaza border only because of Shalit's kidnapping does have one effect: it prepares everyone to be shocked at "Israel's continued military campaign, despite having achieved the IDF's stated goal of rescuing" Shalit. We'll fill in the hyperlink to that quote when the article finally comes out, which should be about two weeks from now.
Of course, journalists have to pick and choose frames, and some relevant facts always have to be excluded. But it does seem - with unusual consistency - that the facts chosen for exclusion would be the ones that help to explain and justify Israel's cause.