Apple Comes Out Against Computer Geeks
I have no formal training in the analysis of branding, but surely it can't be a good idea for Apple to seem unhip:
It’s sort of a big deal that Apple sued Think Secret, for a variety of reasons, not the least of which is the question as to whether a blog or ‘non-major website’ has the same rights to protect sources that any other publishing outlet does. There have been various meditations on this over the last couple of days, including this Daring Fireball piece that questions if Apple’s strategy could simply be to expose the leakers themselves, as well as thoughts from Bob Kohn about why Think Secret may not be liable at all and the possibility that Apple’s suit could backfire, actually causing more leaks.
Apple's timing on this issue is excellent. They're probably not likely to bump into any widespread, bipartisan organizing dedicated to protecting free speech on the Internet.
UPDATE: Brilliant
It’s sort of a big deal that Apple sued Think Secret, for a variety of reasons, not the least of which is the question as to whether a blog or ‘non-major website’ has the same rights to protect sources that any other publishing outlet does. There have been various meditations on this over the last couple of days, including this Daring Fireball piece that questions if Apple’s strategy could simply be to expose the leakers themselves, as well as thoughts from Bob Kohn about why Think Secret may not be liable at all and the possibility that Apple’s suit could backfire, actually causing more leaks.
Apple's timing on this issue is excellent. They're probably not likely to bump into any widespread, bipartisan organizing dedicated to protecting free speech on the Internet.
UPDATE: Brilliant
